This article is an English translation of the Czech version of the article. To set up Price Comparison Websites in the English version of the editor, please continue to the article How to Export Products to Price Comparison Websites.
In this guide, you will learn how to connect your online store with product comparison websites. These comparison tools allow customers to compare the price of a searched product across various e-shops and choose the one offering the best deal. In addition to the product price, customers also get information about shipping costs and stock availability. They also see product reviews from other buyers as well as the rating of the online store where they plan to make a purchase. This is a powerful marketing tool that can help attract new customers to your e-shop.
The products you offer in your online store can be exported to Czech product comparison websites such as Zbozi.cz, Heureka, Google Merchant Center, and Meta Commerce Manager (Facebook).
Product export to comparison websites is a premium feature available with the Profi or Business premium plan. A detailed overview of premium features can be found in the pricing list.
To export products to comparison websites, follow these steps:
1. In your project administration, go to E-shop settings and then select Product comparison websites.
2. Choose the comparison website you want to export your products to and click the Settings button.
3. Click Edit and select Active. Confirm the change by clicking Save.
4. Once the connection with the comparison website is activated, you will find a link to a detailed guide and more information on how the integration works, as well as the feed URL required for product export.
For Heureka, you will also see fields to enter conversion tracking keys and to add the Verified by customers certificate. You can also enable or disable the display of this certificate on your website.
You can find detailed guides for each comparison website at the following links:
